Using Linktree for Networking – Part 1

A speaker at a conference I attended recently gave her Linktree address at the end of her presentation and I saw how useful it was in summarising your key links and contact points.

I had seen Linktree being used by businesses, but never by individuals in a professional capacity. I find LinkedIn to be be a bit unwieldy and overblown for what I need it for – making contacts and sharing useful links, so it was an appealing solution.


Inspired by this, and by trying to be more proactive in my networking, I decided to set up a Linktree account to take along to the in-person Aurora session. I thought that this would allow me to share a simple link with people I met, that would point them to my contacts and content.

Creating the Linktr.ee Account

I logged into Linktr.ee and found my FirstnameSurname as my Linktree address had been taken by some other user. Instead I added my middle initial between my Firstname and Surname and set up my account as linktr.ee/emmahsykes. My initial appears already on my work email address and felt like it was a more professional option than a nickname or a number.

I was tempted to add something to reference the University of Leeds in there, but whilst I can’t see myself leaving, I didn’t want to lock myself in place. I also kept it separate from the name I use on my social media accounts, not because that name is too silly or or inappropriate, but because I like to keep my personal and professional accounts separate.

I found it really easy to set up and customise without a guide, although as a disclaimer – I’m a confident tech user. There is a help site with a step by step guide on how to get started with Linktree, for those who might need it. I chose a free account, but it was clear what paying for an upgraded plan would offer you.

Preparing for the event

Thinking forward to the Aurora event, I created a few links that I thought may be useful on the day. I thought about questions I’d been asked in the past and things I wanted to share with other Aurorans.

Blue Linktree page with Emma's headshot at the top and a short description underneath reading "Digital Education Systems Officer at the University of Leeds. 2024 Auroran.". Below six white buttons offer links to pages as described in the text.

Under a header About Me, I added my email address under Contact for Aurorans so people could download my address to their contacts easily and would be more encouraged to reach out.

I had links to this Aurora Blog in case it got brought up in the session, and my LinkedIn page for those who wanted to connect.

Under Other Links I added a link to the University of Leeds Aurora page and the Advance HE page, in case someone asked about Aurora more generally.

Finally I added a link to Ask A Manager a wonderful (albeit American) site giving useful advice to work problems, including those in leadership or management positions. I’d mentioned this a few times at Aurora sessions and hoped others would find it useful.

What happened next?

Anticlimactically, I didn’t use my Linktree link at the Aurora in-person event. It was such a packed day, with limited time for general networking so there wasn’t an opportunity. I met some lovely people on my table, who I chatted with and exchanged contacts with, but there wasn’t a need for me to share my details in that way. Rather than force it, I’ve squirrelled it away for another time, and will update this blog with a Part 2 when I’ve used it.

Stay tuned to find out more!

Capital at Work

I came across political capital as a work-based concept on the Ask a Manager site. Also called social capital, it suggests that we all have a metaphorical “bank” of good will with our colleagues. One of the commenters on that site phrased it like this:

“You build social or political capital by building relationships and establishing a good reputation and track record for yourself. This type of capital is your reputation, credibility, and value to the organization, which translates into influence and power to change things.

If you are a star employee, you build up lots of capital. So if there are things you want to see changed — whether for yourself, or on behalf of others — you can ‘spend’ that capital by advocating for change. And there’s a good chance that change will happen because the organization wants to keep you happy, or even because people think, ‘If Star suggested it, it must be a good idea.’ On the other hand, if you never get your work done, you’ll be seen as complaining. Even if you’re a star employee, if you argue about every little thing, you’re exceeding your capital and you may start to be seen as a troublemaker. For most of us, we need to pick our battles and decide how to spend our capital.”

CM – Ask a Manager comments section – 20 March 2020

It is a useful concept for understanding some of the hidden politics of the workplace. I’m sure I’ll come back to this at some point, but here are a few initial thoughts on how to build and how to spend your capital.

Building your Capital

You can build capital by generally being a trust-worthy and likeable co-worker:

  • Do what you promise, or communicate in good time if you can’t deliver.
  • Only say yes to what you can manage.
  • Say thank you and acknowledge good work.
  • Engage with colleagues respectfully

Even when things don’t go to plan, you can help mitigate that by being proactive, acknowledging the problem and trying to fix it. Going above and beyond occasionally may look good, but don’t over-do it as it can start to have the opposite effect.

Good ways to spend your capital

  • Advocating for others – especially those in minority or disenfranchised groups who don’t always get heard. They can also find it harder to build capital due to prejudice.
  • Suggesting improvements to working practices.
  • Challenging poor behaviours.

Social/political capital in the workplace is important at all levels, but especially if you don’t have much influence traditionally (through job title or position). Recruiting colleagues with more capital to join you in proposing a change may get you more traction than trying alone.

Read more on Social Capital on Wikipedia.